Tag: social media - Page 11

Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.

Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Are you still searching for that perfect time to post your content online? Each social media platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.

It's no secret the world has made the shift to social media - it's time for your business to follow suit. 
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business. 

It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!  

Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine. 

He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video. 

I couldn't agree more. Looking at a picture, it does tell a thousand words.

I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from junior through to social media curator - we have forged an organic growth rate of 80,000 plus followers.

Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job. 

Go mobile

No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population. 

But wait, it gets even crazier.