Tag: social media - Page 6

One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The most significant opportunity that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content. 

Growing businesses typically feel an immense amount of strain on a day-to-day basis, particularly when it comes to marketing. There are simply not enough hours in the day to tackle all of the bigger picture tasks that your company requires while maintaining a consistent marketing cadence. In some cases, businesses have marketing departments that either lack the staff, resources, or workforce to carry out any sort of comprehensive marketing campaign. If your business is struggling to put together a practical marketing approach, it might be the perfect time to consider outsourcing your marketing needs. An outsourced marketing department can support the needs and vision of your business, allowing you to focus on generating revenue and growing your business. Below, we have some specific suggestions on what types of marketing work well when outsourced.

Effective marketing always puts the customer first. While your previous marketing efforts might have focused on the “what” and the “why” of your product, this approach isn’t nearly as effective as it used to be. If your company is hoping to improve its marketing efforts, you need to build relationships with your customers. Below, we have some tactics for establishing the kinds of relationships with your customers that will improve your marketing tactics and grow your business.

Sales and marketing have undergone numerous changes throughout the past decade, especially as these efforts have moved into the digital space. While sales and marketing use a different approach, each department is working towards the same goal: generating revenue. In order to improve your digital sales tactics, your company should be prepared to adapt some digital marketing tactics to streamline this process. Selling in a digital space is all about converting your audience into new buyers, whereas digital marketing focuses on establishing relationships with that audience. If your company is hoping to drive revenue in a digital space, you need to combine your digital selling and digital marketing efforts to leverage more sales.

It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried everything? A marketing strategy can help your business reach its full potential. Strategic marketing is all about aligning your marketing efforts to the vision and goals of your business, using an in-depth approach to achieve your business objectives. Business leaders don’t often have the bandwidth to invest time into building a strategy. That’s where Marketing Eye Atlanta comes in. Marketing Eye Atlanta is the ideal marketing partner for small to medium-sized businesses that are looking to elevate their operations.

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. In order to keep up, we need to have an acute understanding of what digital marketing is, how it works and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.

No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.

As consumer trends and segments change, marketers need to be prepared to change as well. Generation Z is on the horizon, meaning that we need to understand exactly how they operate. Generation Z, born between 1995 and 2010, is the first generation to have access to the internet at a very early age. They value authenticity, practicality, and digital access. Below, we have some thoughts on how to reach Gen Z with your marketing tactics.

Content is created for the sole purpose of educating and engaging your audience. Content marketing is meant to drive your brand and get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one is seeing it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.