News

Charter Global has officially launched Orcaworks.ai, a next-generation platform designed to help enterprises go beyond basic task automation and move toward outcome-driven, intelligent workflows. At its core is Orca—a digital co-worker built in close collaboration with enterprise teams to reflect real-world operations and plug directly into existing systems.

Unlike traditional AI tools that focus on chatbots or standalone features, Orca is embedded, auditable, and aligned with enterprise governance from day one. It operates on Orca Lattice, a secure and scalable agentic platform that orchestrates intelligent agents within complex enterprise environments.

“Mid-sized businesses often operate with the same complexity as large enterprises—but with fewer hands and leaner resources,” said Murli Reddy, CEO of Charter Global and Orcaworks. “Orcaworks was designed to meet this reality—transforming routine, text-heavy processes into measurable outcomes without creating additional complexity.”

Co-Designed for Enterprise Realities

Orcaworks was co-founded by Murli Reddy, Rajesh Indurthi, and Dr. Abhinav Somaraju, with key Charter Global leaders playing integral roles in its development. The founding leadership team includes:

• Murli Reddy – CEO

• Rajesh Indurthi – CIO

• Dr. Abhinav Somaraju, PhD – Chief AI Officer

• Bindu Vemireddy – Chief Strategy Officer

The platform’s launch follows an exclusive roundtable event with customers and partners focused on moving from pilot programs to enterprise-wide adoption.

“Leaders don’t need another AI demo—they need real outcomes,” said Rajesh Indurthi, CIO. “With Orca, we’re delivering policy-aligned, observable agents that integrate into the way people already work and deliver results within weeks—not quarters.”

“Our focus is safe execution, fast iteration, and transparent decisioning,” added Dr. Abhinav Somaraju, Chief AI Officer. “That’s how we enable enterprises to automate the right steps—and measure the impact from day one.”

Built for Real-World Workflows

Orca agents are co-designed with client subject-matter experts to reflect actual processes and target the highest-impact steps first. These agents:

• Read, decide, and act across systems—rather than just suggesting next steps

• Operate within existing tools (CRM, ERP, email, documents)

• Respect enterprise guardrails, with full visibility into inputs, decisions, and outcomes

Orca supports human-in-the-loop operations and enables decision auditability—a key advantage in regulated industries and fast-moving teams alike.

A Modular Platform with Speed to Value

The Orcaworks platform provides a full-service foundation for AI agent deployment, including:

• Orca Launchpad: Expert services for discovery, blueprinting, and go-live

• Orca Foundry: Configurable agents, retrieval systems, and AI-ready connectors

• Orca Studio: No-code tools for self-service design and workflow adaptation

• Orca Lattice: The secure orchestration core that powers agents and integrates context

• Orca Partner Circle: An ecosystem of integration partners and app builders

Orcaworks is purpose-built to tackle fragmented, text-based workflows—where time is lost chasing updates, decisions are delayed, and skilled staff are tied up with repetitive tasks. Engagements follow a fast-tracked model: discovery, blueprinting, error-free build/test, and go-live in just weeks—with clear before-and-after metrics to measure ROI.

A Different Kind of AI Rollout

What sets Orcaworks apart is its:

• Outcome-first approach (not just automation for automation’s sake)

• Co-design model tailored to each customer’s processes

• Built-in governance and observability

• Speed to value, using time-to-outcome as the north-star metric

Orca agents and the Orcaworks platform are now available for design-led pilot programs, with full commercial rollout planned this quarter.

To request access or schedule a discovery session, visit: www.orcaworks.ai

Charter Global today announced the appointment of Dr. Abhinav (“Abhi”) Somaraju, PhD as Chief AI Officer (CAIO) of Orcaworks, reporting to Rajesh Indurthi. Dr. Somaraju will lead Orcaworks’ agentic AI strategy, taking solutions from pilot to production with an evaluation-first approach.

Welcoming the appointment, Murli Reddy, CEO of Charter Global and Orcaworks, said Dr. Somaraju strengthens the company’s ability to deliver evaluation-driven AI, robust retrieval and context engineering, and modular architectures that align with enterprise governance.

“Abhi brings the rare mix of scientific depth, product pragmatism, and hands-on systems engineering we look for in leaders,” said Rajesh Indurthi, CIO of Orcaworks. “He has shipped complex AI in regulated environments, contributed core open-source frameworks, and built teams that deliver. We’re excited for him to help customers turn AI pilots into measurable business outcomes.”

“I’m thrilled to join Orcaworks at a moment when agentic AI and evaluation-first engineering are moving from concepts to real operational leverage,” said Dr. Somaraju. “Our focus will be safe, observable, and reliable AI systems that integrate with the enterprise stack and prove their value in weeks, not quarters.”

Dr. Somaraju holds a PhD in Engineering, with publications across leading venues. He is a founding architect and engineering leader with 20 years in systems engineering and 8 years delivering production AI/ML across healthcare, security, and IoT—including roles as co-founder of Greenlake Medical, open-source contributor (Graphflow, adopted into Microsoft Autogen), and applied ML lead at Cisco Systems. He will be based in Melbourne, Australia, collaborating closely with Charter Global’s global engineering teams and client-delivery leaders.

This appointment reinforces Orcaworks’ commitment to enterprise-ready, globally scalable AI that delivers real-world impact.

About Orcaworks

Orcaworks partners with organizations to co-design digital co-workers (“Orcas”) that plug into existing tools and workflows to deliver measurable ROI. Powered by Orcaworks’ proprietary agentic platform, each Orca is context-aware and tailored to handle routine, text-heavy work across systems such as HubSpot, Workday, and Microsoft Teams—freeing teams to focus on strategic growth while maintaining human oversight and clear governance.

ATLANTA, GA – 10/06/2025 – Assistly, a new cloud-based platform built to simplify care operations in senior living, has officially launched. Created by caregivers for caregivers, Assistly was designed from the ground up to address the daily challenges of small to mid-sized personal care homes and it was built in just 90 days.

Behind Assistly is a powerful story of purpose-driven innovation. The idea emerged not from a boardroom but a basement where Rajesh Indurthi, a care home operator and engineer, teamed up with five developers to tackle the real issues he experienced firsthand in the caregiving space: overwhelming paperwork, compliance burdens and limited tools for caregivers and families to stay connected.

In a recent podcast conversation between Attain's CEO, Sharn Piper, and Mellissah Smith, Founder and CEO of Robotic Marketer, the spotlight was on the power of data-driven marketing and the remarkable innovation behind Robotic Marketer. The engaging discussion covered a wide range of topics, shedding light on the constantly evolving marketing industry and the groundbreaking solutions offered by Robotic Marketer.

It shouldn't be surprising that some companies develop marketing campaigns that include tangible, interactive experiences as part of advertising their products in an effort to discover innovative ways to appeal to and stand out from their target audience. You could have seen a taste-test pop-up kiosk and been delighted to score a nice sample of free food, or maybe you were playing around with a demo smartphone in a tech store that was locked down. These are a few of the more straightforward examples of experiential marketing. The goal is to engage and personalise the target audience through real-world or virtual interactions. These kinds of activities might appear to be far more distinctive, memorable, and effective than typical advertising, and thus more meaningful to audiences