Why Marketers Need Millennials More Than Ever
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.
Why not solve the problem with an obvious solution…hire a millennial. They are your target audience and they know exactly how the millennial mind works.
Here Are Why Marketers Need Millennials More Than Ever:
- Millennials live in instant gratification in a world that moves faster and faster everyday
- They understand the need and what it takes to capture a fellow millennials attention
2. Millennials are constantly up to date on what is happening around the world
- They are connected on multiple digital devices at any given time
3. Millennials have almost always had access to digital devices
- They used digital devices from an early age making them very adaptable to new and upcoming technologies
4. Millennials value authenticity, transparency, and democratic access
- They don’t have a problem voicing concerns or sharing with others
5. Millennials are expected to comprise 75% of the global workforce by 2025
- Millennials are taking over and the more you understand a millennial the better prepared you’ll be
6. Millennials are educated, adventurous, and tolerant
- They are more willing to go out, take risks, and try new things
Marketing Eye is aware of the numerous advantages millennials bring to the Marketing Eye brand and our clients. We are young by nature.
Don’t underestimate a millennial just because they haven’t been in the industry as long as you have. The amount of resources they are connected on means chances are they will surpass you in a few years.
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