Tag: tweeting
Wednesday, 17 August 2016 08:58
Is Twitter Right For Your Businesses Lead Generation?
I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from junior through to social media curator - we have forged an organic growth rate of 80,000 plus followers.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
Published in Marketing
Monday, 12 May 2014 00:00
6 Lessons to Learn From Social Media PR Disasters
Just recently, US Airlines were left embarrassed when an employee responded to a customer with a cryptic tweet – an image of a woman and a very strategically placed toy airplane. Understandably, this social media marketing error horrified the world and the image went viral. In addition, the airline’s bizarre apology was retweeted over 12,000 times.
The PR failure from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause devastating damage to a company’s brand.
Here are the six lessons to learn from this PR plane crash, and other social media disasters:
Published in Marketing