Tag: SEO - Page 6

Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose.

Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.

You have probably heard rumors of this Search Engine Optimization (SEO) service which is crucial to the success of every business with a website. Do you know what SEO is? If not, don’t fret. There are many people, even marketers, who are still trying to wrap their heads around the science of it. As ambiguous and challenging SEO is, there is reason and a process to the madness.

It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!  

One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:

So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.

Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing.

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.

Today our guest blogger is Tracy Moore, B2C marketing expert at Marketing Eye Dallas.

Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will get and keep a spot at the popular table, but there is a lot of work you must do to get and stay there.  It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.

Like being popular, being on the first page of search results on Google has its perks.  So how do you get to page one?

Entrepreneurs, managing directors, CEO's, Presidents, CMO's, marketing managers and digital marketing directors are all thinking about how their 2015 marketing strategies are going to be executed - after all it's that time of year.

While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.

It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start. 

Here are some things that you should be thinking about:

When it comes to website design, there are a few things to consider; design, usability, audience, content, interactivity, responsiveness, and call to actions. Of course, there are many other things, but these things are key.

We have been working on the design and development of three websites: