Tag: real estate
Sunday, 22 October 2023 21:15
Real Estate Branding: Balancing Unity and Individuality
In the real estate industry, brands are similar to the properties they represent. Think of them as the cornerstone for a network of interconnected businesses, each operating within the broader context of a larger brand identity. Just as in any delicate architectural design, understanding when to rely on the parent brand and when to let your own brand identity take the spotlight is the key to success.
Published in Marketing
Wednesday, 02 August 2023 00:25
Unlocking Success in B2B Industrial Real Estate Marketing: Strategies for Real Estate Agents
In the ever-fluctuating world of properties, B2B industrial properties hold a unique place. Insiders know that catering to businesses and enterprises rather than individual consumers, B2B industrial real estate marketing requires a strategic approach that goes beyond traditional residential marketing tactics. As a real estate agent specializing in industrial properties, understanding the key components, and challenges of B2B marketing is crucial to unlocking success for your clients. So let’s delve into the world of B2B industrial real estate marketing, and explore effective strategies to help you navigate this niche market.
Published in Marketing
Thursday, 10 November 2011 00:59
Pet Peeve - Real Estate Agents Attitude to Customer Service
Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.
How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.
How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.
Published in Management