Tag: marketing sydney
Sunday, 08 May 2011 18:47
Why being sick is good for small business
Thursday... not feeling well.
Friday... sick.
Saturday... sick.
Sunday... sick.
Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.
When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.
Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
Published in Small Business Marketing