Tag: marketing performance

Marketing continues to transform at an unprecedented pace, making education and training more essential than ever. Companies grapple with shrinking budgets, relentless competition, and higher expectations from stakeholders, so improving marketing return on investment (ROI) remains a top priority. Businesses must empower their teams to adapt, learn and consistently improve their skill sets. Technology and automation offer new opportunities, but education enables organizations to unlock their true value. When staff members understand the full spectrum of tools available, from AI marketing strategy tools to frequent use of marketing automation, marketing performance improves dramatically.

In the relentless pursuit of success, marketers often focus on strategies, analytics, and creative content. Yet, there's a crucial component that's frequently overlooked: the psychology of the marketer themselves. It's time to rummage into the controversial yet undeniable impact of your mental state on your marketing performance. Who's responsible for this, and how can you cultivate a mindset that propels you forward rather than holds you back? Buckle up; we're diving into the psychological underbelly of marketing. 

Design thinking is a method used to solve human-related problems. It’s not about making a brand or a product look good in the eyes of the audience. Instead, it is a systematic approach to problem-solving that allows marketers to develop new and exciting ideas that speak to customers. 

It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same time developing their skills in marketing consulting. Working closely with the Atlanta-based team, this role is diverse, content-driven and will help the successful candidate with developing skills in digital marketing and technology platforms associated with marketing performance.