Marketing Eye

Tag: Learning

Businesses across industries are trained to tackle different problems daily. Employees inherit problem solving skills; however, they may approach issues in diverse methods. Similarly, accounting firms face a unique set of challenges that they must overcome head on to achieve their business goals.

A growth mindset is the idea that you view challenges as something to overcome. You view any obstacle as something to learn from, something that you can defeat with hard work. The idea behind a growth mindset is that by virtue of seeing challenges and failures as learning opportunities and chances to improve, you increase the likelihood of success by believing that you can overcome the obstacle. If you fail at something you may just give up and never try again, but if you see it as something that you can beat with enough work then you will want to try again until you succeed.

Tuesday, 18 September 2018 16:23

What Gives Marketing Consultants a Leg Up?

At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.

Published in Marketing
As I sit at my desk in the Marketing Eye Atlanta office, I am surrounded by books; A Novel of Zelda Fitzgerald, Steve Jobs by Walter Isaacson, Fun is Good by Mike Veeck, The Girl in Times Square by Paullina Simons, Zero to One by Peter Thiel, The Art of Startup Fundraising by Alejandro Cremades, Start-up Nation by Dan Senor and Saul Singer, Scaling Lean by Ash Maurya, #askgaryvee by Gary Vaynerchuk and Tom Osborne on Leadership.
Published in Culture