Tag: Ferrari
Monday, 10 November 2014 00:00
Is sustainable marketing the future?
It’s crunch time. No longer can marketing teams and their agencies disregard their organisational sustainability policies. Any why do I think that? Because we’ve had a few clangers lately.
Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it? It's a terrible example of environmental responsibility and reinforces our overt consumerism.
Published in Marketing