Tag: DigitalMarketing

In today's dynamic and highly competitive business environment, marketing audits have become an essential tool for companies aiming to optimize their marketing strategies and enhance their overall performance. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. This article delves into the importance of marketing audits, when they should be conducted, who should perform them, and how artificial intelligence (AI) is revolutionizing the process.