Tag: design

The marketing industry has been abuzz with “digital marketing” in recent years. Everyone is talking about it but what exactly is digital marketing? Digital marketing is a tool that marketers use to reach the target audience via digital mediums in a more effective and cost saving manner.

What is the user experience on your website like? Today’s users are looking for a website that is informative, modern looking, intuitive, and easy to use. If your website doesn’t perform the way it should, it will negatively affect your brand awareness and engagement. Below, we have four tips to make your website more user-friendly for your audience.

Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.

22020 has been a year of tremendous change already, which is only a small picture of how businesses will have to change going forward. Adapting to the economic climate is a crucial step in operating a business, but it’s never easy. Because they have to consistently prove their value, marketers are at the greatest risk. For a marketing professional to stay relevant in a constantly shifting economic climate, they will need to develop and hone the following six skills:

When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can make or break your company, so it’s important that your brand is relevant and fresh to attract new leads and modernize your approach. The trick is actually making that happen. Most companies don’t have the time or bandwidth to conduct a complete branding overhaul, which leaves them stuck with an outdated look and feel. Marketing Eye Atlanta is the perfect partner to come alongside and help companies breathe fresh life into their brands and capture better leads.

Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any metric, but it should never stop with a newish logo. A rebrand should be treated as a complete company brand overhaul, a revolution of your company’s messaging and branding. Your logo design will play a part in this, but it’s only a piece of the greater objective. Any brand changes should be seen as an exciting and new opportunity for your company and your employees to improve the overall customer experience. It’s not products that are selling these days; it’s the experience a company provides. In this blog, we’ve got a few ideas to ensure a successful brand relaunch.

The right environment is crucial for a productive workplace. Workers, especially those in stationary office settings, need to be exposed to a stimulating atmosphere that is both comfortable and encourages creativity. We commend these five companies for providing their employees with eye-catching architectural conceptions, charming private areas, inspiring décor, and overall unique workplace designs. Read on for inspiration or see how you can be the next office design influencer!

Google (Zurich, Switzerland)