Tag: datadriven marketing

Marketing is evolving and with it comes a shift towards data-driven strategies that facilitate faster and more effective business growth. A critical element in this transformation is the adoption of data-driven marketing, which allows businesses to make informed decisions, optimize performance and achieve their marketing goals more efficiently. This approach combines market intelligence, automation and AI, empowering organisations to stay ahead of the competition and drive success.

The US market is the most competitive ERP market in the world. Even though the world’s number one ERP solution provider, SAP, derived from Germany, the market potential in the US is much greater than other regions around the world.