Tag: customer - Page 2

LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.

One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:

Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.

I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

First day back at work after the festive season and I decided to pop out to Lennox Square in Buckhead to buy a few emergency items. You know the ones that you just cannot possibly live without that sit in the cosmetics section of Macy's? 

As I approached the Chanel counter, I was greeted by familiar faces. I had met the staff there a few times before and they remembered me and my blog. After all, I read the blog out to the regional manager when I was last at the counter - a highlight of my year!

America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the world over put Americans in an unfair box; loud, abnoxious, overly-opinionated, political and entrepreneurial. Other than the latter, I tend to disagree. It doesn't help that there are so many thousands of websites out there trying to "brand" Americans as such.

It’s time to get serious. Very serious! 

Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some ideas of your own, please comment and I will be happy to add them in. Thousands of people read Marketing Eye’s marketing blog each week, so any great ideas or experiences is greatly appreciated!