Tag: consulting

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant.

After interviewing more than 30 marketers over the past few months, it has become apparent that the biggest issue that marketers are facing is their ability to keep their jobs and remain secure, when in fact, the whole industry was built on risk.

Risky marketing tactics that paid dividends made entrepreneurs such as Richard Branson, Elon Musk and Steve Jobs. Nike didn’t hold back when they called out golf courses that had bans on certain ethnic groups playing on their courses with Tiger Woods advertising campaign, and again with BLM campaigns that cut through the clutter and while they may have offended a few, the marketing campaigns paid dividends.