Tag: communicate

Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.

I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.

It’s not what your marketing company really wants to hear, but hey, it’s the reality.