Tag: brand recognition
Friday, 24 February 2023 12:00
The Importance of Visual Branding: How to Create a Strong Visual Identity for Your Brand
Visual branding is the process of creating a visual identity for a brand that includes its logo, color palette, typography, imagery, and other visual elements. Any business should have a strong visual identity in order to establish their brand's personality, differentiate themselves from their competitors, and increase brand recognition in the market.
Published in Expert Marketing Blog
Tuesday, 18 November 2014 00:00
5 mobile marketing campaigns that have been highly successful
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool.
A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to accelerate.
Published in Marketing