Marketing Eye

Tag: Website Development

If you searched marketing firm Atlanta, you are likely not looking for a “creative vendor.” You are looking for a partner that can drive measurable growth, protect your brand and give you a clear path from strategy to execution.

Atlanta is a serious business market. It is home to global headquarters, high growth mid-market companies and ambitious owner led firms across technology, logistics, manufacturing, healthcare, professional services and retail. That means your marketing cannot be generic. It needs to be built around your category dynamics, your buyer journey, your internal capacity and your commercial targets.

This guide is designed to help you evaluate a marketing firm in Atlanta with a practical decision framework, and to show what a modern, outcomes-driven marketing program should include.

Published in Expert Marketing Blog
Website performance has become a top priority for businesses seeking measurable sales growth. Upgrading your online presence goes beyond attractive visuals. It means harnessing the strengths of a modern marketing agency and website development company. By applying robust strategies in UX design, conversion optimisation, digital marketing and lead generation, organisations can transform their sites from simple information hubs into reliable sales engines. This approach enables companies to respond to shifting consumer demands, providing flexibility and measurable improvements when done correctly.
Published in Expert Marketing Blog

In 2024, updating your website for optimal Search Engine Optimization (SEO) is more crucial than ever. With evolving search algorithms and user behaviors, staying ahead in SEO requires a strategic and informed approach. Here are clear and concise tips for enhancing your website's SEO, based on insights from industry experts.

Published in Website Development
Wednesday, 13 July 2022 01:12

7 Tips to Improve Your Website Copywriting

Have you ever wondered why some websites just draw you in? Why something so simple and visually appealing can make an everlasting impression? Well, a big reason you remember those websites very well are because of it's captivating and succinct Website Copywriting.

Published in Marketing

It’s the beginning of the new year and if you’re like me, you’re already struggling to maintain your resolutions. This is the case for countless individuals across the world. Why? Mainly due to a lack of planning and execution. The same issue exists for business owners and managers. Let’s take a look:  

Published in Marketing
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.

Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Published in Marketing
Successfully revitalising a brand is every marketer’s dream but is no easy task, requiring persistence and hard work. Changing customer perceptions and providing clarity of the brand’s values is difficult, especially when it comes to transforming the target public’s entrenched mindset.

Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
Published in Website Development
Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).  

We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.  
Wednesday, 07 September 2011 00:55

The value of a good testimonial

"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"
Published in Website Development
3 days and already a 1000% increase in website traffic!!!!

A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.

After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
Published in Website Development
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