Tag: technology - Page 4

Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…

Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that marketing performance is not only getting more cut-throat, and precise, with amateur or lazy marketers being caught out - but it is also getting more 'real'.

Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.

I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.

Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…

You have probably seen the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:

Back in 2013, Lt. Gov. Casey Cagle helped launch “Invest Georgia” with the help of The General Assembly. This initiative was created to help early stage startups in Georgia, especially Atlanta, with anything that could be fixed through an influx of capital.

Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.

As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.

Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.

We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?

Technology has revolutionized marketing and where it is heading in the next few months, let alone years, no-one knows.

But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.

Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.