Tag: technology

Becoming a Professional Marketing Consultant has gained significant traction in recent times. As businesses delve into the complexities of digital marketing, this profession has garnered a lot of attention. It likely appeals to individuals as it opens opportunities to be creative, create strategies and engage with visionary mentors.

While the idea of crafting brand narratives, designing innovative campaigns and connecting with diverse audiences across platforms is wonderful, success as a Marketing Consultant demands more than just creativity. It requires honed skills, from data analysis and trend interpretation to staying updated on the evolving digital landscape. Let's delve into five critical aspects that will help you establish yourself as a trusted and effective marketing consultant.

You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.

As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.

In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology.

After the pandemic, many companies understand the importance of digital transformation and prioritize it. Technology can always enable businesses to impress and engage their target personas to stay ahead of the competition to allow you to connect with the right prospects at the right time.

Metaverse is such an exciting technology coming into our world. It may change the way we operate and entertain forever by applying AR, VR, and block chain technology. Imagine we will have an entirely different world from our daily life, within that world we can do things that we can and cannot in normal life. It is an amazing new step in human development technology, and we are going to be the first generation to use it. Exciting, isn’t it? However, we will have to apply Metaverse smartly to avoid any unfortunate consequences to our society, and to get maximal benefits out of it for our business.

The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.

“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.

With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.

Whether you are a team leader, external third party, or marketing manager, running a marketing strategy workshop can be quite daunting – especially if you are unprepared.

The benefit of a marketing strategy workshop is that you can understand the entire marketing operations in your business and how it influences key stakeholders. It’s a great opportunity to get your team together and understand the various goals of your management, sales, and marketing team, and if necessary, how it applies to your product or service development strategy.

By having a checklist in place, and getting your team fired up for an invigorating exercise that will help your business achieve goals.

What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we begin to transition into a 2021 state-of-mind, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.

It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still operate, it's not as easy to move forward as it was a year ago. With 2020 slowly coming to a well-deserved conclusion, now is the perfect time for your company to invest in a marketing strategy for 2021. Below, we have some elements that every marketing strategy should include for 2021.