Tag: social media marketing - Page 2

User-generated content (UGC) is content created by users of a product or service. This type of content can be found in many forms, including blog posts, reviews, videos, and social media posts. Harnessing the power of user-generated content can be an effective way to create engaging and dynamic website content.

“Good marketing and good strategy are both about making choices that build and maintain a particular set of capabilities that enable a company to outperform its competitors.”- Roger Martin

Marketing is important for any firm whether small scale, medium sized or a billion-dollar company. There is a common perception that a billion-dollar company employs some special marketing strategies which cannot be adopted by the small and medium enterprises. However, this is quite untrue. Of course, the scale of adopting a marketing strategy may differ based on the marketing budget and capabilities, however, it is totally possible to take a leaf out of the book of any of the fortune 500 companies for their marketing strategies.

Launching a new product is daunting in a world of digital marketing. There are endless opportunities, and therefore it is important that you feel confident when advertising your brand identity and product. Perfect your marketing plan by ensuring you are reaching your target audience via email marketing, utilizing the power of social media, writing blogs to inform customers and  boost SEO’s regarding your product. 

Facebook is the largest and most popular social media platform with 1.39 million active users. Facebook revolutionized social media and can be accredited with monetizing social media platforms with the use of Facebook advertising. Facebook's ad platform offers companies the chance to specifically target not only their prospective customer group but go a step further and target segments within your potential customer base.