Marketing Eye

Tag: marketing - Page 78

Dear Joe,

Thank you so much for passing on my details to the Department of Innovation, Industry and Regional Development, Executive Director, Small Business Victoria, Roger Arwas.

Published in Mellissah Smith
Friday, 29 January 2010 21:59

A Cause For Celebration

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Today one of my best friends for the past 20 years is celebrating her 40th birthday.

We met through a guy who was her boyfriend at the time and a good friend of mine.

Published in Mellissah Smith
Tuesday, 01 December 2009 21:52

Time To Take A Cold Hard Look At Yourself

Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.

Sunday, 13 December 2009 21:45

Where are you on google?

Every month I go through the arduous task of checking Marketing Eye’s google rankings.

It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.

Monday, 16 November 2009 21:35

Small Business Marketing

mellissah-smith01What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me.
Sunday, 22 November 2009 21:30

The Power of Customer Demands

Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.

Strategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.

Published in Mellissah Smith
Sunday, 11 October 2009 22:11

Liberals need some serious marketing

I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party.

Published in Mellissah Smith

Carbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.

Published in Management
Sunday, 06 September 2009 21:59

Greek One Hat Wonder

When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food.

Published in Mellissah Smith