Marketing Eye

Tag: marketing - Page 75

Tuesday, 05 October 2010 19:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management
Thursday, 07 October 2010 19:33

3 Things that you need to know

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
  1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
  2. We focus on small business growth – end of story
  3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

Join Marketing Eye on Twitter and Facebook today!
Published in Marketing
Friday, 08 October 2010 19:30

Business Models – which one is best

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.
Published in Management
Monday, 04 January 2010 20:26

2010 – My Year!

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!

Published in Mellissah Smith
helenblog

THE ENTREPRENEURS LIFE

 Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.

Published in Management
Tuesday, 08 February 2011 20:37

I was wrong…and I admit it

ipad1-300x225When ipads first came out… I was against it. I was so against this new piece of technology that I wrote a blog about it. I read the hype and was completely against people reading old fashioned books on a tablet of any kind whilst they were on holidays. I love books and am passionate about them being around long after the ipad has been superceded.
Wednesday, 05 January 2011 20:20

2011

2011 – It has a great ring to it. There is something about how twenty-eleven rolls off the tongue that just gets me excited.
Published in Marketing
Thursday, 02 December 2010 19:43

The role of marketing has changed

As a marketing professional, taking an active interest in the marketing industry and the changes that occur, has been a career-long goal.
Published in Marketing
Thursday, 02 December 2010 19:40

Marketing Eye Gets Fashionable

pic-helen-20101125-IMG_7626-200x300Marketing Eye is helping small to medium sized fashion and retail labels with top notch Marketing Consultant, Helen Tirekidis joining the team. 

Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.
Published in Marketing
Sunday, 31 October 2010 20:32

Charters Towers Gets A Marketing Eye

Marketing Eye is next year expanding its business into regional and rural Australia, giving our country counterparts the same advantages as those small businesses in the city.
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