Tag: marketing - Page 59
The new sales and marketing plan : how to boost sales quickly
February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies there are taking stock of whether or not they will make their sales targets.
Marketing Eye is safely on-track, but instead of sitting back and watching the new clients come in, we are firmly placing our feet on the accelerator and going full steam ahead. Our Melbourne and Sydney offices are looking for 50 new clients before the end of the financial year.
So, like any good manager, I have put aside a marketing budget of $150,000 to be spent on sales and marketing activities. Our internship program ensured that we had a heap of new ideas, and alongside our new exposure to the US-market and the way they use technology to power marketing campaigns, I have to say, I am fairly confident that this goal is achievable.
Loving your job
"I love my job!" expressed Tegan. She definitely does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).
How to on-board a new marketing hire
It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.
In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity.
As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies.
Why buying employee happiness is a waste of money
You should have seen my employees faces! They were green with envy. It was as if they had all been given ferraris.
I thought to myself, "that's really cool" but not for a second did I think that they received something worth more than what my employees in Atlanta received. Perception is an unbelievable thing and more and more, companies are being encouraged to "buy" their employees happiness.
Many new age companies, with venture-backed operations offer:
10 Websites That Are Guaranteed To Make You More Creative
The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.
Some people surprise me
Today, I found out two things; the first is that I am not as bad as I thought when it comes to finding a solution to a problem and secondly, that if you give someone an opportunity, its the only way to see if they have the ability to shine or not.
As a person who is no stranger to having to pull up my sleeve, my first thoughts are always that I have to do it on my own - but I have something to share with you and it is that that is not always the case. In fact, if you reach out to your team and share your experiences and problems, they are usually the ones who come up with the solution that is best suited to your business or you personally. Your staff know you better than you think, and if you are delusional enough to think that by hiding in your office, that they don't, then you have a lot to learn.
I have been in Sydney for the last few days and I am so happy to experience the city that I love dearly, with my team. I usually waltz in and waltz out, within a day or two, and have my time so filled with meetings that I don't spend enough time getting to know the people around me.
5 Things That Your Business Can Do In December To Improve Sales
Late on Wednesday, Maikayla Desjardins (aka #24yrold), a marketing consultant at Marketing Eye Atlanta gave her weekly pep talk to the team. In her talk, she encouraged them to take Friday off and enjoy the Thanksgiving weekend, coming back to the office on Monday all fresh and ready to achieve our company goals for December.
Then, out of the blue, she said, "I want to kick-ass in December and to do this, I need all of your help. I need for you to take the next four days to think about just one thing that we can all do in December that will improve our sales performance and ensure that we achieve our goals."
Why your marketing strategy won't last 12 months
As I sit in the hub of innovation at Atlanta Technology Village, I am amazed at just how many companies here are working on the next big thing.
They are not just revamping what exists already, but revolutionizing the way in which technology is used and powered to bring change. There isn't a developer here that hasn't caught on to something big, but perhaps, for some it won't happen because they are bringing the wrong product out at the wrong time, or they simply do not know how to market it.
December is upon us and in the marketing world, its a big month for writing marketing strategies for 2014. As we conduct one workshop after another, it amazes me at how out-of-touch people really are through no fault of their own.
At Marketing Eye, we work tirelessly on keeping our top marketers up-to-date with the latest in marketing, yet they still stay behind because there is always someone out there bringing out a new solution or new way in which to market, that may catch on and be the next big thing.
Marketing automation has been around for a few years, but it is not done and dusted. Instead, marketing automation is evolving and transforming the way in which we conduct marketing and process our prospects and clients into a more advanced customer relationship program. What is missing though is the biggest influencer in marketing today - and that's social media.
The way your company wins in the future is very different...
There is one thing we all know for sure about business as we go into the future:
The way your business wins in the future is very different than the way it has won in the past
Just when we think we have got it 'sorted out' something else comes along and again, small businesses fall behind the eight ball.
If I look back on the past 20 years or so, business has changed dramatically.
- Globalization is changing the way we work, play and learn
- Technology affects every element of our lives and being
- Employees have become the single most important part of any business
- A person can no longer just blunder into business and expect to survive
- Old business models and paradigms have changed and will continue to do so
- Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
- People have changed.
There are so many things that have and are shaping our world and with that businesses are now required to make changes that not only impact their businesses but also the way their employees, community and stakeholders view them.
Rules of the Red Rubber Ball
Last night I had the opportunity to attend an event at JWT Atlanta, the best experiential marketing company in Atlanta and one of the most experienced and creative agencies in all of the US.
They put together events every other month, bringing together people from the marketing and advertising industry.
I really enjoy going to their events as they have quality speakers and as a company, JWT Atlanta is as inspiring as any of the people that they have present. Their office space is uber creative and their people, so much fun, that even I want to go and work there.
Yesterday's speaker was Kevin Carroll, the founder of Katalyst. To say that he is inspirational, passionate and above all, a game-changer is an understatement.