Tag: marketing - Page 53

In agency land, it's getting very competitive. Not for clients, but to find the right staff with enough knowledge to be able to do the job.

A prospect asked me today about the profiles of some of our team. He thought that a few were a bit light on. What he didn't realize was that there is a huge, gigantic gap between skilled marketers and those with the paperwork.

Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.

When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.


Then I would write a blog about being an entrepreneur, and it would get a few thousand readers.

There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.

22 percent of new recruits leave within 45 days of starting, with a staggering 16 percent that leave within the first week. They leave because their expectations (or yours) has not been met. There were lies told in the job interview by either party or the on-boarding process was nothing short of terrible. The reality is we all can do better - and will, if we keep up to date with the rest of the market.

We all know the cost of recruiting new people to the fold, and how expensive it is to lose a good employee, so if we find someone that is a good fit, make sure they know it from every experience they have with your firm.

Now that Halloween is over the countdown is on!  With 7 weeks till Christmas there are a few large retailers who have already put together their Christmas displays and holiday marketing campaigns.

Here is your retail holiday marketing survival guide to help you ease through the holidays.

If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. Everyone has their own opinions of 'good' and 'bad'. 

I am utterly and completely in love with the business right now, I can't belive it has already been 10 years since Marketing Eye first opened its doors. 

What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.

In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has had some very interesting outcomes. 

As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of. 

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing your marketing has advantages and disadvanges. 

I export marketing services. I started a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail.

For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.

The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.

There is so much to love about being headquartered in Atlanta, Georgia. 

The peaches, the honey, the friendliness, the cost of living and the people. Not so much the Grits but I think that's an acquired taste a bit like vegemite. 

With so many Fortune 500 companies headquartered here; The Home Depot, UPS, The Coca-Cola Company, Delta Airlines, Aflac, The Southern Company, Genuine Parts Company, First Delta Corporation, AGCO, Rock Ten Company, Sun Trust Banks, HD Supply Holdings and I could really go on and on - but I think you get the picture.