Tag: marketing - Page 34

The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even treat previous companies with spite prior to leaving.

With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

The Common Question

My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.
All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?”