Tag: marketing strategies - Page 3

Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers through content. Most marketing activities are accomplished through market research, analysis, and comprehension of your ideal customer's interests. In addition, marketing encompasses a company's product development, distribution methods, sales, and advertising. There are several types of marketing. But first, let's have a look at one of the types called global marketing. Global marketing is tailoring a company's marketing strategy to meet the unique needs of international customers. Global marketing seeks to reach a larger audience in the worldwide market.

In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology.

After the pandemic, many companies understand the importance of digital transformation and prioritize it. Technology can always enable businesses to impress and engage their target personas to stay ahead of the competition to allow you to connect with the right prospects at the right time.

Are you putting a lot of your business’s resources into marketing efforts and not seeing results? Or perhaps the results of your campaigns are not what you expected. Much to the disappointment of business owners, marketing efforts do not always hit the mark. In fact, quite often, they miss. Many businesses waste both time and money on marketing tactics that do not work, and this all comes down to the marketing strategy they’ve developed.

“Good marketing and good strategy are both about making choices that build and maintain a particular set of capabilities that enable a company to outperform its competitors.”- Roger Martin

Marketing is important for any firm whether small scale, medium sized or a billion-dollar company. There is a common perception that a billion-dollar company employs some special marketing strategies which cannot be adopted by the small and medium enterprises. However, this is quite untrue. Of course, the scale of adopting a marketing strategy may differ based on the marketing budget and capabilities, however, it is totally possible to take a leaf out of the book of any of the fortune 500 companies for their marketing strategies.

The first step to marketing a business is setting it up. If your business is ready for service, you’ve already crossed the first hurdle, so congratulations! Getting a business of the ground is no easy feat, especially if you have limited knowledge on some of the practical areas of making a business successful. Quite often even the most brilliant ideas face roadblocks in execution. This is where having a well-thought-out marketing strategy saves the day.

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of the keys to success, and perhaps also one of the biggest challenges, would be to get the marketing and sales team to be on the same page and work closely together. It may sound like a simple task to achieve, but there are often conflicts due to different perspectives on marketing budgets and its effect on sales performance.

Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.