Tag: marketing automation - Page 2
Navigating Mid-Year: Key Considerations for Marketing Managers to Optimize Performance
As we approach the midway point of the year, marketing managers face a crucial juncture in their pursuit of achieving annual targets and maximizing performance.
The questions many marketing managers rarely differ. Key considerations that every marketing manager should bear in mind to effectively adjust their marketing strategies, optimize performance, and ensure a successful second half of the year relate to many variables, but a marketing audit is critical at this point of time each year. By examining performance metrics, adjusting the sails, and leveraging data-driven insights, marketing managers can steer their teams towards achieving remarkable results.
4 Major Benefits of Marketing Automation
With all of the myths surrounding marketing automation, it’s understandable that some marketing departments are apprehensive about implementing automation into their processes. But there’s no need to worry! Marketing automation can help streamline your marketing efforts and make your department more efficient. Below, we have four significant benefits of leveraging marketing automation into your daily marketing activities.
Atlanta has stepped it up in the marketing technology game
How to Get the Most Out of Your Marketing Budget
Why Marketing Eye Is Replacing Its Marketers With Robots
Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.
How to increase your sales by 68% in one month
To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
How can marketing automation help your business?
It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of revenue acquired because of having an effective sales process automation system in place.
Collaborating CRM, marketing automation, workflow automation and email marketing, sales process automation is one of the most important areas for businesses to focus on in 2014.
When you're outside the office clique
It's no secret that our Atlanta team is the highest performing marketing team I have ever worked with. As a team, they are game-changers. They see things that other's don't and communicate creatively and insightfully our clients brands in a way that resonates with their target market.
Winning is part of the culture. Each member doesn't know how to lose. They push each other to perform at a level that blows my mind and are forward thinkers. I never have to ask if something has been done - because it was finished yesterday.