Tag: lead generation - Page 5

We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering a specific chunk of value to a prospect in exchange for their contact information. Creating a good lead magnet is different than just creating something. It has to be relevant to what you eventually want to sell, and it has to be of value to your audience.

What are you currently doing as far as lead generation? Once you have captured a lead, how are you nurturing them? Do you have a system in place to handle incoming leads? How are you getting your leads? These are all questions you need to answer when considering lead generation.

The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward.

Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).

I’ve got a not-so-secret weapon to reel clients in.  It’s called marketing automation.

You walk in to your favourite shop and immediately, something beautiful captures your attention.  You need it, you want it, it would be just right for you.

Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction.  And no, I’m not talking about a man, or a pair of Jimmy Choos -  I’m describing something else that makes my heart beat; engaging with a potential new client; that instantaneous allure of a new connection.  And I’m not going to lie; you must approach business like you would a date.

Yes, I’m encouraging you to flirt with your customers.

This story is published in Australia's leading newspaper in Sydney. We thought it may be interesting to our marketing blog readers;

By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.

Day 1: loads of emailing.

3 days and already a 1000% increase in website traffic!!!!

A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.

After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.

75% of search engine traffic never scroll past the first page. Do you know what your bounce rate is?

31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.

If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.