Tag: communications

Tuesday, 30 May 2023 22:50

Hiring Marketers Post-COVID: In-House vs. Outsourcing

Hiring Marketers Post-COVID: In-House vs. Outsourcing

The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers.

Published in Expert Marketing Blog

Saturday, 27 May 2023 22:46

Competency Levels of Marketers: How This Changes Your Marketing ROI

Competency Levels of Marketers: How This Changes Your Marketing ROI

The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels of marketers becomes crucial for businesses aiming to maximize their ROI.

Published in Expert Marketing Blog

Tuesday, 19 March 2019 10:26

5 Ways to re-invent your customer's experience

Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.

Published in Marketing

Friday, 09 June 2017 16:33

How Present Are You?

Having the ability to communicate succinctly is crucial in all areas of life, and if a message can be said in one sentence rather than a paragraph, why not choose the former?

In reality, it is easier said than done. Maintaining professional communication requires constant practice and puts oneself in uncomfortable situation, just like everything else. One of the great ways to hone this skill is to avoid the usage of filler words, such as “uh”, “um”, and “like.” We all do it, yet it takes conscious efforts to exercise professionalism. Let’s take a closer look:

Published in Culture

Are You Still Marketing Without A Strategy?

It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.

So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.

Published in Marketing

Wednesday, 11 May 2016 13:38

Good For The Environment, Good For You

When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!

Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.

Published in Marketing

Monday, 27 February 2012 18:18

What's in a media kit : Things have changed in 2012.Have you?

In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?

Here are some things you should be considering;

Published in Small Business Marketing

Monday, 02 May 2011 17:45

Out with the old, in with the new

It takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?

Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?

Published in Website Development

Wednesday, 01 September 2010 19:58

Enthusiasm accounts for a lot!

Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm.

Published in Mellissah Smith

Wednesday, 15 December 2010 19:08