Tag: CEO
How Marketers Can Impress CEO's
Interacting with your CEO can be stressful sometimes. Whether they are an easy person to talk to or not, it’s understandable to get a flustered around them now and then. Impressing them is a whole different thing entirely! Of course, you want to do well at your job, and a good relationship with your CEO is a vital part of that. But how do you go about impressing your CEO, someone who has likely seen every different approach to any given problem? Below, we have five steps to show your CEO that you have the initiative to perform and produce results.
How to star in your own podcast
You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.
Transform your SEO keywords strategy
When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.
Basics of Business Blogging
Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.
If Jeff Bezos Paid Tax At The Same Rate As Everyone Else, America's Education and Health Issues Would Be Solved
Why Everyone Should Fail
Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger. It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try”
Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.
How do you know its time for a rebrand?
My thoughts on Marissa Mayer are varied. Firstly, she should be applauded for her career achievements, ambitions and determination to clean up a company of Yahoo!'s magnititude. It's no small feat! She is a woman who is held in high esteem amongst most women who want to climb the corporate ladder. The downside of Marissa Mayer is that she comes across as arrogant, dominant and because she makes the hard decisions - not always in good favor with her colleagues. She isn't necessarily a crowd pleaser.
Planking... who would have thought? CEO does it again.
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
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IT firms hang on in wake of GFC

The IT industry is buying less hardware, says Andrew Thomas
It’s been a year of mixed fortunes for IT businesses.
The biggest stars are often under your nose
It’s been a very big start to the new year and in many ways I am incredibly grateful. Business is booming and opportunities are out there for the taking. I have also given myself a new role in the company that I love so much – Marketing Eye.