Tag: brand identity - Page 2
How to Build Your Brand on a Budget
Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.
Why Your Business Needs a Good Logo
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Does Your Brand Stand Out From The Crowd?
The power of color to build your brand
Since entering the marketing industry, I now have an appreciation of how color influences brand identity.
DMG’s new branding gets communicative

What do you think of DMG Communications new business cards? We are interested in what you think of how their new brand has now been translated into a communicative piece of collateral in the form of a business card.