There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.
On Sunday, I attended the launch of Smith’s on Bayswater brunch menu. It was a very hot morning, but with a bellini and a bloody mary made with fresh tomato’s, the weather was the last thing on my mind. 
When ipads first came out… I was against it. I was so against this new piece of technology that I wrote a blog about it. I read the hype and was completely against people reading old fashioned books on a tablet of any kind whilst they were on holidays. I love books and am passionate about them being around long after the ipad has been superceded. 
Thinking about where you business is heading in 2011 and want to increase the value of your company? Each year, I pull out of my library Verne Harnish’s ‘Mastering the Rockefeller Habits’ to re-think my business strategy and develop some smart systems within the business to increase its value. 
