Marketing Eye

Expert Marketing Blog - Page 80

5 Ways To Help Your Employees De-stress

Needy is probably the wrong word. It's more like, are you an employer who knows how much you need your employees?

I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".

It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
Read more about: 5 Ways To Help Your Employees De-stress →

Fear is a good thing, but it can cripple you.

For months, I have sat in fear that my Information Memorandum to raise money for expansion into the US market would not be well received.

In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
Read more about: Fear is a good thing, but it can cripple you. →

Suicide, can happen to people you least expect

Life is to be treasured. Every moment that we live and are surrounded by wonderful people who love and care about us, we should take time out to appreciate it.

My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.

Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.

If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.

Life is precious, and suicide can happen to anyone.
Read more about: Suicide, can happen to people you least expect →

If Bill Gates Dropped Out Of College To Start Microsoft, Surely I Can Move To The US?

Bill Gates dropped out of college to start Microsoft.

Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.

Donald Trump faced personal bankrupcy at one stage taking risks.

So, is moving to the US and starting Marketing Eye, such a risk afterall?
Read more about: If Bill Gates Dropped Out Of College To Start Microsoft, Surely I Can Move To The US? →

Sales - without it, your business does not exist.

What keeps you awake at night?

Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?

What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”

I received an email from the Sales Coach Academy, who provides a powerful and proven sales coaching program for sales managers. I was asked what are my biggest sales frustrations? What traits my ideal sales team would posses? And pretty much what keeps me awake at night?

The aim of the short survey is obviously to work out the needs of Sales Managers, what frustrates them and what concerns them most about their sales team. It provides questions that more or less allow you to vent your sales frustrations, so that the Sales Coach Academy can base their coaching programs around the areas of high interest to sales managers.

I strongly suggest you take the survey if you have been involved in the sales industry throughout your career – which most of us have! Perhaps we can finally get some answers to those questions that keep us awake at night!

Alison Lovatt, Marketing Eye.

Read more about: Sales - without it, your business does not exist. →
Getting organised for international expansion

Getting organised for international expansion

One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.

It is remarkable how much you can fit into a day, let alone a week.

I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
Read more about: Getting organised for international expansion →

How networking effects your business - Atlanta, Georgia.

Making a big move to Atlanta is imminent. It's going to be challenging launching a new brand in a market like Atlanta, Georgia.

There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.

Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
Read more about: How networking effects your business - Atlanta, Georgia. →
Tommy M Photography

A reason, a season, a lifetime - why are people in your life?

About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch.

I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
Read more about: A reason, a season, a lifetime - why are people in your life? →
History is the future of marketing

History is the future of marketing

A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.

While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.

Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.

If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.

Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.

Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
Read more about: History is the future of marketing →
FxPro Super Rugby Tonight @ AAMI Park - How to make your sponsorship work

FxPro Super Rugby Tonight @ AAMI Park - How to make your sponsorship work

With the excitement mounting in Melbourne for tonights big game with the RaboDirect Melbourne Rebels playing the NSW Waratahs at AAMI Stadium in the FxPro Super Rugby, everyone is waiting with anticipation to see how the 2012 season starts in what is the second game of the competition.

Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.

Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.

Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
Read more about: FxPro Super Rugby Tonight @ AAMI Park - How to make your sponsorship work →

What's in a media kit : Things have changed in 2012.Have you?

In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?

Here are some things you should be considering;
Read more about: What's in a media kit : Things have changed in 2012.Have you? →