Expert Marketing Blog - Page 76

When it comes to marketing, how long is a piece of string? How long is the right amount of time for a small business owner to spend on marketing? It's a tough question for most small business owners who are faced with running a business, motivating staff, quality control, hiring people, and accounts. But there are some sure ways that you can maximise the time you spend on marketing in your business, and still have time left over to do all the other things that make your business run smoothly and achieve your business goals

Don't get me wrong... I love Atlanta. In fact, it is one of my preferred cities in the US and its definately very livable.

However, from a marketing and creative perspective, is it allowing itself as a city to be second best?

It's hard to compare to New York - let's face it, but when it comes to business, why should New York companies have greater access to the talents of the world's best creatives and marketers and Atlanta be left to those who couldn't make it in the city that never sleeps.

That's the same for Investment Bankers and a whole host of careers, I know, but it saddens me that Atlanta hasn't used its critical mass of 6 million people to produce some of the world's most distinguished and talented creatives.

How can we as a city change that? How can we make Atlanta the US' hub for marketers and creatives? I don't have an answer, but I will have one tomorrow. Food for thought.

Putting it out there again!

This blog is getting more and more personal, but through sharing real life experiences, entrepreneurs and business leaders are hopefully able to gain some insight into what makes an entrepreneur tick, mistakes that some of us make and some real life business goings-on that affect us in so many ways.

Last week, I sent my Information Memorandum out to a number of my friends. When I say friends, they are business leaders, and some of them are in the most successful 50 business people in Australia. The first lot of feedback was awesome. Immediately I was put on a high with positive comments and encouragement.

Yesterday, I received from 3 different parties some constructive feedback; Information Memorandum is too long, you need to have the financials in the IM, covering letter needs to say what the financial upside is and where's the Gantt Chart?

While the financial projections have been done for 5 years, I was told by a couple of parties that you only send this in the second contact after the person/company has read the IM. So, I have held off on this. I was also notified that I only need 3 years, but I am a bit confused because it is a 5 year plan. Not sure who to listen to here.

The Gantt Chart and manuals are all complete, but as with the financials, I was told not to send this through in the first instance.

There are so many differing opinions that it is hard to work out which direction to take. Perhaps a bit of everything is worthwhile taking into consideration afterall, these people do this everyday. Like most things, it is subjective to the person looking at the IM.

In any case, it was my first piece of constructive criticism which set me back momentarily and had me second guessing as to whether I should have sent it out without taking it to someone and going through it page by page.

Overall, I am happy with the result, but feedback should always be considered and if you put yourself out there, then you have to expect sometimes you won't like what you hear.

13 years as an entrepreneur has ensured that I have seen many things; the highs of business, the lows of business, the joy of winning a big account, the butterflies in your stomach when something goes wrong, staff come and go, lessons learnt and some that kept on repeating themselves until finally I woke up or didn't, business associations that excelled through a mutual sharing of trust, respect and benefits, business relationships that sour, bad debts, innovation, dreams that fall apart, pinching myself because I felt so lucky to have the life that I live, fatigue from working too hard, eye off the ball moments and so on.

We have all been through it in one way or another.

Needy is probably the wrong word. It's more like, are you an employer who knows how much you need your employees?

I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".

It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.