Expert Marketing Blog - Page 75

Learning to surf a wave is not the easiest task in the world to do. It requires a certain amount of skill, some balance and a whole lot of determination. And... it requires practice.

In the dotcom boom, everyone who was not inventing an online business, were buying up shares so that they felt part of it. The problem was, that by the time the publicity hits and consumers are encouraged to buy shares, the fat cats in corporate finance and early investors have already made their dough.

Thinking outside the square is getting harder and harder to do. Creatives are now more challenged than ever even though they have more platforms to be creative on.

Theories by Freud and Carl Jung gained prominence and influence as much in history as they do today. While the relevance to their theories vary depending on who you talk to, there is one general consensus on 'unconscious state of being'.

The question I pose to you is 'Are you sleepwalking your business away?'

Let's not pretend we have never done this. That it is not you. Surely, if you have been in business for a long time, you can relate to this.

At some stage, all entrepreneurs fall into the trap of sleepwalking through life. It may be only for a week, a month or perhaps, a year. Where we wake up, shower, get dressed, travel to work, get a coffee, and start work. At whatever hour in the evening, we finish, we go home, we eat and we go to sleep - only to do it all over again the next day.

Freud had a theory, albeit, flawed, about people existing in an unconscious state of being. At one time or another, many entrepreneurs fall prey to this unconscious state of being, because work dictates life and we forget how to live.

I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.

What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.

Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million.