Expert Marketing Blog - Page 60

Well-written, industry-specific short articles can position a business as a thought leader and increase credibility among consumers.

With the right kind of content marketing, the creation of business related articles may go viral enticing a bigger audience to your product or service than you ever thought possible.

It's Saturday and as reluctant as Brandon Reviere and myself are to be working away in the office, we both have decided that this is what we needed to do to find the next 'Marketing Eye'.

Brandon is our incredibly talented Art Director in Atlanta and is instrumental in deciding who the two new team members in the Atlanta office are going to be.

We have done a few interviews over the past day, and there are a few things that we both would love to share.

Interviews are a two-way street

If you have taken the time to come to a job interview, be prepared. As much as you want to learn about us, we want to learn about you. "By the questions you ask, you learn more about the company and yourself than about the interviewee," says Brandon Reviere. "You find out what you want in that person and how your company presents itself."

I flew from Australia with one of my closest friends Samantha. We have done this trip many times, but have flown singularly for the past year or so. The trip was awesome as we were able to catch up properly, watch some 'girly' television downloaded on my ipad and have a few giggles. It's what girls do when they get together.

Give me all the money in the world and I would return it, stupidly some may say, for a life filled with happiness and health.

I make that gesture in the belief that if you hold the gifts of health and happiness close to your heart, the money will follow.

The sharks' prey was emitting a nervousness thought impossible before they showed themselves. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. That's when the sharks go in for the kill.

That’s the basic principle of a number of business-based television shows, Dragon's Den, Shark Tank and Next Den Gen. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.