Marketing Eye

Expert Marketing Blog - Page 57

Don’t discount me because I’m a millennial

Don’t discount me because I’m a millennial

Although I am very young, that in no way represents limited capabilities. Sure, with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.

I am not saying that Gen Y make better employees or leaders, all I’m saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
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How to rebuild your brand when you've lost sight of your goals

How to rebuild your brand when you've lost sight of your goals

Invention may be the mother of all necessity, but when it comes time reinvention is just as important. 

This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
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Not everything is newsworthy. How to get your next media release published

Not everything is newsworthy. How to get your next media release published

Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. 

With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we have spent a few minutes brainstorming our media release.

Is it newsworthy enough? Who should it go to? What variations should we do? What are our expected outcomes?
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The 5 steps to a positive mindset

The 5 steps to a positive mindset

Worked across the personal development (PD) space on a range of different industry magazines as I have for some years, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘earn a million-dollars-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the PD space I am inclined to listen to them.
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5 lessons every small business can learn from Apple

5 lessons every small business can learn from Apple

Apple is the world’s most valuable brand. The company has set new benchmarks in brand recognition consumer engagement is one business by which all others should be measured.


The principles that formed the foundation of Apple’s success can apply to any business, no matter the size. Read more to learn how you can take your business to the next level.

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Why job interviews are a two-way street

Why job interviews are a two-way street

It's Saturday and as reluctant as Brandon Reviere and myself are to be working away in the office, we both have decided that this is what we needed to do to find the next 'Marketing Eye'.

Brandon is our incredibly talented Art Director in Atlanta and is instrumental in deciding who the two new team members in the Atlanta office are going to be.

We have done a few interviews over the past day, and there are a few things that we both would love to share.

Interviews are a two-way street

If you have taken the time to come to a job interview, be prepared. As much as you want to learn about us, we want to learn about you. "By the questions you ask, you learn more about the company and yourself than about the interviewee," says Brandon Reviere. "You find out what you want in that person and how your company presents itself."
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5 entrepreneurs who have inspired generations

5 entrepreneurs who have inspired generations

The sharks' prey was emitting a nervousness thought impossible before they showed themselves. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. That's when the sharks go in for the kill.

That’s the basic principle of a number of business-based television shows, Dragon's Den, Shark Tank and Next Den Gen. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
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What Jennifer Lopez can teach us all

What Jennifer Lopez can teach us all

I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer. 

I don't dislike her, but I feel that she is a bit too stereotypical "famous" for my liking and it has taken away from the talents that she has.

Like all good stories, Jennifer's is a rags to riches tale. In fact, she grew up in the Bronx and now is as far from the Bronx as any one person could be.

I bought her book because it was sitting on the shelf and I had all the other books that I could possibly want to purchase at the airport newsagency already on my shelf. 

I picked it up reluctantly, but was pleasantly surprised as I flicked through page after page. 

What I learned:
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The one change we made to recruiting in Atlanta that is game-changing

The one change we made to recruiting in Atlanta that is game-changing

It's no secret that Marketing Eye is on an aggressive growth path. During the past 2 years, there has been a surgence in companies realizing that they need an outsourced marketing department to take their businesses to the next level.

Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
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