Marketing Eye

Expert Marketing Blog - Page 56

An investment in social media is one of the best investments a small business could make

An investment in social media is one of the best investments a small business could make

A few days ago in Melbourne I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.

In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.

What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
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Key traits imperative to the success of a marketing executive

Key traits imperative to the success of a marketing executive

If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.

High performing marketing executives have a couple of key traits that are imperative to their success.

1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Big dreams leads to big achievements. 
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How to become a successful marketing manager

As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.

Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
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Why some women stop other women from succeeding

Why some women stop other women from succeeding

A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
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Success is not always what its cracked up to be

Success is not always what its cracked up to be

Thankfully we got through the end of financial year in Australia. There's a lot to be done to make sure that everything is in order; every box ticked, every invoice accounted for.

My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.

I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like? 

Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?

It was enough to make me burst into tears.
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Its invaluable to hire a job hopper

Its invaluable to hire a job hopper

LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not ordinarily have access to; and you can find the right person in the right position to pitch yourself to to get a job or to sell a product or service.

It's invaluable. No-one can argue that.
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Everything you want to know about marketing is all in Marketing Eye

Everything you want to know about marketing is all in Marketing Eye

I will make myself feel old writing this blog. It is a reminder of how long I have been in this industry. But during this time there has remained a sense of achievement with each and every issue of the thousands I have helped put together, including the latest issue of Marketing Eye.

When I first started in this industry back in 1996, Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific. A lot has changed in magazine production in that time, but the principles have stayed the same.
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It has been a rollercoaster of a ride for the business

It has been a rollercoaster of a ride for the business

It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
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They are not only brand ambassadors, but owners

They are not only brand ambassadors, but owners

I gave the team a small project, and even before they started i knew the result. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.

Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
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Behaviors of highly successful marketers

Behaviors of highly successful marketers

What makes some marketers more successful than others? Is it that they tend to be smarter? Or do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
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