Marketing campaigns fail for a variety of different reasons, but don't let not following up be one of them.
Read more about: Why marketing campaigns can fail → Expert Marketing Blog - Page 55
Everyone has been there. You know, when you look in the mirror and wonder to yourself 'why you haven't achieved what you set out to achieve' and then give yourself an 'upper cut'. For those who don't know what that means, it's very Australian!
You control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.
They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.
We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way. We don't let failure stop us.
Read more about: How to immediately fix what is holding you back → You control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.
They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.
We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way. We don't let failure stop us.
A few days ago in Melbourne I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
Read more about: An investment in social media is one of the best investments a small business could make → In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Big dreams leads to big achievements.
Read more about: Key traits imperative to the success of a marketing executive → High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Big dreams leads to big achievements.
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Read more about: How to become a successful marketing manager → Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the way.
Read more about: Sales managers are important people within any office → 
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Read more about: Lessons I have learned from the entrepreneurs I have worked with → 
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
Read more about: Why some women stop other women from succeeding → 
In two weeks, I am travelling from Melbourne to Europe for 14 days of work and a little pleasure. I will be writing stories for Marketing Eye, speaking with potential alliance partners and clients. I will also be interviewing people for speaking opportunities at a conference.
Read more about: How to separate business from pleasure → 
Being the middle man is a dangerous position that we all have been in, and you would think that we would learn our lesson but many, like myself, find ourselves prey to being caught in the middle.It just keeps happening!
Read more about: Being the middle man is no fun! → 
Thankfully we got through the end of financial year in Australia. There's a lot to be done to make sure that everything is in order; every box ticked, every invoice accounted for.
My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
Read more about: Success is not always what its cracked up to be → My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not ordinarily have access to; and you can find the right person in the right position to pitch yourself to to get a job or to sell a product or service.
It's invaluable. No-one can argue that.
Read more about: Its invaluable to hire a job hopper → It's invaluable. No-one can argue that.
I will make myself feel old writing this blog. It is a reminder of how long I have been in this industry. But during this time there has remained a sense of achievement with each and every issue of the thousands I have helped put together, including the latest issue of Marketing Eye.
When I first started in this industry back in 1996, Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific. A lot has changed in magazine production in that time, but the principles have stayed the same.
Read more about: Everything you want to know about marketing is all in Marketing Eye → When I first started in this industry back in 1996, Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific. A lot has changed in magazine production in that time, but the principles have stayed the same.
It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
Read more about: It has been a rollercoaster of a ride for the business → 
I gave the team a small project, and even before they started i knew the result. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Read more about: They are not only brand ambassadors, but owners → Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.