Marketing Eye

Expert Marketing Blog - Page 53

Build The Life You Dream Of Living

Build The Life You Dream Of Living

I had a dream to see the world... and I did it. In fact, I am still doing it. 

I also had a dream to own my own marketing firm. Did that too. And still doing it.

We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.
Read more about: Build The Life You Dream Of Living →
Good For The Environment, Good For You

Good For The Environment, Good For You

When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!

Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Read more about: Good For The Environment, Good For You →
Categories of Tech Marketing

Marketing Technologies You Can’t Live Without

Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.

This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.

Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Read more about: Marketing Technologies You Can’t Live Without →
Does Your Landing Page Pass The “Beer Test?”

Does Your Landing Page Pass The “Beer Test?”

First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.

Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Read more about: Does Your Landing Page Pass The “Beer Test?” →
Social Media Millennial Marketers

Why Marketers Need Millennials More Than Ever

In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.
Read more about: Why Marketers Need Millennials More Than Ever →
What You Should Know When Becoming An Entrepreneur

What You Should Know When Becoming An Entrepreneur

Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Insights into entrepreneurial adventures are never dull
Read more about: What You Should Know When Becoming An Entrepreneur →
Digital vs Traditional Marketing; End The War

Digital vs Traditional Marketing; End The War

As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.
Read more about: Digital vs Traditional Marketing; End The War →
Client Spotlight: Remington Medical

Client Spotlight: Remington Medical

Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by his two sons Attly Aycock and Parker Aycock. Fred believes in a strong company culture and high morale, so from day one he has instilled these beliefs within his staff. As a team, they have been able to excel and stand out from the rest.
Read more about: Client Spotlight: Remington Medical →
The Top Gets Lonely

The Top Gets Lonely

We all aspire to achieve great things and to have a beautiful line up of accomplishments for our parents to boast about at dinner with their friends. Financial stability and a luxurious lifestyle is always a plus and often the incentive that pushes us past the stress, sweat and tears. The journey to success isn’t an easy one, and it’s even harder climbing that mountain solo.
Read more about: The Top Gets Lonely →
Marketing Eye To Expand Its Presence In New York

Marketing Eye To Expand Its Presence In New York

Marketing Eye is currently looking to expand its presence in New York, with new headquarters, new staff and the onboarding of 10 new licensees expected in the next 5 months. Who doesn't want to be part of New Yorks energy and the excitement of living in one of the best cities in the world? I do.

New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!
Read more about: Marketing Eye To Expand Its Presence In New York →
Sitting At The Top Is Not Always A Good Thing

Sitting At The Top Is Not Always A Good Thing

This quarter can make or break your business - so what are you going to do about it?

People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.

If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
Read more about: Sitting At The Top Is Not Always A Good Thing →