Marketing Eye

Expert Marketing Blog - Page 53

Top 10 Marketing blogs, or everything you need to know in 10 minutes

Top 10 Marketing blogs, or everything you need to know in 10 minutes


I remember finding this infographic, back in 2009, during my inter-web travels. It stated that if I were to print The Internet out on paper, it would take 57,000 years to read, 24 hours a day, 7 days a week. At a rate of 10 minutes of reading per night, I would require 8,219,088 years.
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How every retailer can get ready for Christmas

How every retailer can get ready for Christmas

The countdown to Christmas is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?

I have put together a reatil marketing "TO DO" list to help you decide what actions to take. 

1. Connect with customers early

In today’s marketing world, there are so many ways to connect with your customers, and when it comes to marketing at Christmas time, the earlier, the better. Especially when it comes to those big ticket items that require some research.

Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.

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The decision of monumental growth or to keep going organically is hard

The decision of monumental growth or to keep going organically is hard

I am utterly and completely in love with the business right now, I can't belive it has already been 10 years since Marketing Eye first opened its doors. 

What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.

In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has had some very interesting outcomes. 
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Jessica Marketing Eye Intern

Internship: is it worth it?

As a college student money is more than the motive; it is the problem, the solution, and the goal. In one semester college student’s worry about tuition, fees for books, and how many packs of ramen noodles will last an entire semester? But as graduation draws near we have a new concern and that is is getting a job after we graduate. All college students must first conquer an internship before we graduate, to get the experience they need to get the job. There are two types of internship: paid and unpaid. NO one likes to work for free; especially a struggling college student but for more reasons than one, the task must be done!

So when we start to look for an internship, we begin to look for what matches our major. What are we looking to learn? Where are we looking to take our future? What do we want to get out of this internship but most of all IS IT WORTH IT? This is where cost benefit analysis comes in.
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What did you achieve today that made you proud?

I've had a few sleepless nights and I am not quite sure why. I don't have any real worries and life is treating me very well of late. They say if you rid yourself of negativity or people that don't fit your core values whether they are someone you are in a relationship with, friends with, or associates - life becomes a lot more authentic and clean.
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Your way is not the only way: management styles

Your way is not the only way: management styles

When people ask what my management style is, I often find this a hard question to answer. I am almost never "there" and we have had in place until two years ago a CEO, so there was never a reason for me to be actively involved in day-to-day management or leadership. In the past two years, we have focused on a flat management style where no-one really has a boss but they have a "coach" or person to go to with a title of State Manager whenever they feel the need to for normal administrative purposes or if they feel they are looking for leadership.
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Build a business from a very real, honest place, says Gwyneth Paltrow

Build a business from a very real, honest place, says Gwyneth Paltrow

I totally agree with this. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.

"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in a recent interview posted on Facebook.

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Atlanta is just about to get much bigger and better... here's why

Atlanta is just about to get much bigger and better... here's why

Is anyone else as excited as I am about how much Atlanta is becoming a major city not just because we are home to fortune 500 companies, but also due to the fact that we are now a major innovation hub?

I am literally jumping out of my boots and my team is going crazy with ideas, innovation and creativity with absolutely no sense of boundaries - and I love it!
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A few mistakes we make when hiring people

A few mistakes we make when hiring people

We often find ourself short staffed as our company is growing at a fast pace. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.

Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.

I am a strong believer in culture and finding the right fit when it comes to hiring employees. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
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10 big mistakes entrepreneurs make

10 big mistakes entrepreneurs make

If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.

We are human and mostly we shrug it off and learn from them.

Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.

10 Mistakes that many entrepreneurs make:
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Why you should outsource your marketing team

Why you should outsource your marketing team

As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of. 

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing your marketing has advantages and disadvanges. 
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