Expert Marketing Blog - Page 52

There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change. 

The latter effects us all whether we like it or not, and also effects our businesses.

With that in mind, it is more important than ever before to put all the "right" things into play. They include:

You Can't Start The Next Chapter of Your Life If You Keep Re-reading The Last One

It's come to that time of year again, and I am facing my biggest demons - expectations.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.

I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique.

Elite Pour La Vie features many high-end fashion designers such as Baracci, Marchesa, Zuhair Murad, Charbel Zoe, Mac Duggal, and Johnathan Kayne.

As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.

A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.