We all aspire to achieve great things and to have a beautiful line up of accomplishments for our parents to boast about at dinner with their friends. Financial stability and a luxurious lifestyle is always a plus and often the incentive that pushes us past the stress, sweat and tears. The journey to success isn’t an easy one, and it’s even harder climbing that mountain solo.
Read more about: The Top Gets Lonely → Expert Marketing Blog - Page 50
I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.
It's been humbling and a great reminder of what is important in life.
More than money can buy
Read more about: Not Everyone Wants What You Want → It's been humbling and a great reminder of what is important in life.
More than money can buy
Marketing Eye is currently looking to expand its presence in New York, with new headquarters, new staff and the onboarding of 10 new licensees expected in the next 5 months. Who doesn't want to be part of New Yorks energy and the excitement of living in one of the best cities in the world? I do.
New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!
Read more about: Marketing Eye To Expand Its Presence In New York → New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!
This quarter can make or break your business - so what are you going to do about it?
People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.
If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
Read more about: Sitting At The Top Is Not Always A Good Thing → People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.
If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalized newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Read more about: New Update? No Problem. Here's How To Market Your Business Effectively → 
Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing.
The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
Read more about: How Do you Know If Your Website Is Performing? → The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
At 6:05 AM, when that dreaded alarm clock goes off, all you really want to do is stay in bed. Nevertheless, you begrudgingly peel off the sheets and carry on with your day only to overeat at lunchtime and feel your energy levels plummet even more. By 3:24pm you are completely ready to give up on all of your dreams for a 30 minute nap, every, single, day.
My friend, it is time to break out of this cycle. You are merely a mortal, so tiredness is inevitable, but don't succumb to the monotony of routine. Motivation is the best defense against lethargy.
So let’s explore how to stay motivated all day long!
Read more about: How To Stay Motivated All Day Long → My friend, it is time to break out of this cycle. You are merely a mortal, so tiredness is inevitable, but don't succumb to the monotony of routine. Motivation is the best defense against lethargy.
So let’s explore how to stay motivated all day long!
Expanding to the United States was singularly the bravest thing I ever did, and it has set me up for profitability in the company in US dollars while the Australian dollar remains weak. Our offices make money and it has been an absolutely amazing journey. I have met some phenomenal people, all of whom have added to my life.
It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that.
Marketing Eye's Expansion Plans Just Took On A New Course
Read more about: Want To Make 300,000 In 6 Months? But Really... → It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that.
Marketing Eye's Expansion Plans Just Took On A New Course
Today is April 1st. Everyone knows that means it’s April Fools’ Day or All Fools’ Day. This is a day to “duck and cover” if you work or live with pranksters.
April Fools’ has been a tradition for centuries, possibly dating back to France in 1582. People didn't want to start the new year on January 1st and continued to celebrate it at the end of March/beginning of April. These people became the butt of jokes and hoaxes.
Read more about: April Fools- Happy Pranking! → April Fools’ has been a tradition for centuries, possibly dating back to France in 1582. People didn't want to start the new year on January 1st and continued to celebrate it at the end of March/beginning of April. These people became the butt of jokes and hoaxes.
That is an almost impossible task, but this blog will equip you with some tips on how to be your most productive self throughout the day. Each individual is different. Some must have caffeine before opening their computer for the day while others are considered “morning people” and are most productive in the morning.
We must find what works for us,and I am here to share how I stay productive… most days.
Read more about: How to Stay Productive All Day Long → We must find what works for us,and I am here to share how I stay productive… most days.
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Read more about: Too Many Options=Bad UX → Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
We all set goals, and strive to make the most of our time. You however, you exceed expectations. You are organized, you are punctual, a true hard worker and then your car shuts down. Your identity gets stolen during the peak of tax season, the plumbing in your home is depleting uncontrollably and your love life conveniently decides to crumble.
Oh how tempting it is to lay in bed in fetal position and compose symphonies of self-pity, but your boss just texted to inform you that your deadlines just got moved forward.
It’s easy to call this a series of unfortunate events, but in all reality, it’s just called life.
Chaos is inevitable but manageable nonetheless.
First step. Stop everything.
Read more about: Managing Chaos → Oh how tempting it is to lay in bed in fetal position and compose symphonies of self-pity, but your boss just texted to inform you that your deadlines just got moved forward.
It’s easy to call this a series of unfortunate events, but in all reality, it’s just called life.
Chaos is inevitable but manageable nonetheless.
First step. Stop everything.
The madness is in full swing.
Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Read more about: The Madness of Marketing → Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
What ever you do don’t be afraid to fail!
Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger. It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try”
Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.
Read more about: Why Everyone Should Fail → Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger. It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try”
Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.
Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?
Read more about: Does Your Brand Stand Out From The Crowd? →