People often ask me how do I do it. I travel continuously and I have done this for many years, and I do it without blinking an eye lid. Booking my next flight is just part of the parcel of having a job that takes me across three continents.
Read more about: How To Find Work/Life Balance On The Road To Success → Expert Marketing Blog - Page 49
From falling, we remember how to pick ourselves up and keep on walking. In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.
But with that comes a lot of 'stuff' and not all of it is great. As a child I remember being a bit of a silent dreamer. You know the one who never really tells anyone what their dreams are, and keeps them all to themselves. I had good friends then, and many are still the same friends that I have now. They have seen me evolve from a shy child, to an adult comfortable in her own skin.
I've failed more times than I can remember.
Read more about: From Failure, We Learn To Be Successful → But with that comes a lot of 'stuff' and not all of it is great. As a child I remember being a bit of a silent dreamer. You know the one who never really tells anyone what their dreams are, and keeps them all to themselves. I had good friends then, and many are still the same friends that I have now. They have seen me evolve from a shy child, to an adult comfortable in her own skin.
I've failed more times than I can remember.
So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :(
We all get spam.
Read more about: Stay Out Of The SPAM Folder! → We all get spam.
The American dream, something the world wants and everyone can have…. or well used to be able to have. Times have changed. Little mom and pop places are being replaced with huge corporate businesses like Walmart and Publix. Even little restaurants are falling behind to the national expansions of places like Chili's and LongHorn. They can still be found though, you might just have to look harder than you imagined.
Read more about: America’s Businesses, Always Changing → 
In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is all about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company.
Below are some tips on how to take the extra step as a marketer.
Read more about: It’s The Little Things That Matter → Below are some tips on how to take the extra step as a marketer.
Do you know someone who always has to have the last word in a conversation or an argument? Everyone has come across this type of person and knows how frustrating or plain sad it is when you see it.
Having the last word is closely associated with ego. Egomaniacs always have to have the last word. It gives them a feeling of power, as if they immediate draw all of the power of the person they are communicating with and become powerful due to it.
Read more about: Why Egomaniacs Have To Have The Last Word → Having the last word is closely associated with ego. Egomaniacs always have to have the last word. It gives them a feeling of power, as if they immediate draw all of the power of the person they are communicating with and become powerful due to it.
Who are you? Do you really know? Do you know what you stand for? What do people think of you?
Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
Read more about: What Is The Number One Killer Of Reputation? → Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.
So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.
Read more about: Are You Still Marketing Without A Strategy? → So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.
We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?
Read more about: As An Entrepreneur, How Can We Get It All Right? → 
I had a dream to see the world... and I did it. In fact, I am still doing it.
I also had a dream to own my own marketing firm. Did that too. And still doing it.
We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.
Read more about: Build The Life You Dream Of Living → I also had a dream to own my own marketing firm. Did that too. And still doing it.
We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Read more about: Good For The Environment, Good For You → Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
There are many challenges businesses face with growth, but at some stage in the cycle it becomes second nature to deal with these issues in a sound way.
Read more about: Stepping It Up To The Next Level - Back To Business Basics → 
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Read more about: Marketing Technologies You Can’t Live Without → This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.
Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Read more about: Does Your Landing Page Pass The “Beer Test?” → Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.
Read more about: Why Marketers Need Millennials More Than Ever →