Marketing Eye

Expert Marketing Blog - Page 47

Social Media

How Does Social Media Generate Leads?

Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:

Content = Leads = $$ = Recommendations = $$$$

Seems simple enough, right?

Then how are so many businesses getting it wrong?
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ESPN, You Did It Again

ESPN, You Did It Again

ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
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The Not So Lost Art of Storytelling

The Not So Lost Art of Storytelling

Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
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Funding Entrepreneurial Growth - Kabbage is Financing the Future

Funding Entrepreneurial Growth - Kabbage is Financing the Future

The pressure of growing your business is insurmountable with the number of areas that each business has to consider. 

As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.

I came across a company recently that sparked my attention:Kabbage.

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Travel- It's Good For Marketing

Travel- It's Good For Marketing

In the quiet city of Udaipur, India, there is a small restaurant that is highly rated on Trip Advisor...but by appearance alone it is not much of a restaurant. The small “cafe” is a home for a family- including kids and grandparents. There is one dining table right next to the kitchen. Upon entering the cafe it is easy to see the second floor landing where one can find the grandfather watching cartoons with the children or washing his face before bed.
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The Latest Cost-Effective Marketing Tool For Small Businesses: Pokemon Go

The Latest Cost-Effective Marketing Tool For Small Businesses: Pokemon Go

Pokemon Go has taken the world by storm, and you have likely seen swarms of pokemon trainers walking around town or in the park with their eyes glued to their screens. Plenty of people have been praising it. Plenty of others have been bashing it. It is hard to say what effect Pokemon Go has had on people. The verdict: Regardless of whether it is a hit or miss, EVERYONE IS TALKING ABOUT POKEMON GO. It is bringing recluses off the couch and changing the very dynamics of handheld gaming as we know it.
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What Do Wedding Invites and Email Campaigns Have In Common?

What Do Wedding Invites and Email Campaigns Have In Common?

Planning a wedding is very stressful. Everyone you know has an opinion, anyone you talk to will give you advice, and your family, well… you know them, they fall into a category all on their own. There are so many things you need to get together, a venue, dress, photographer, food, cake, DJ or band, etc. Then you have to consider the wedding invitations. In putting together mine I approached it in a similar way I would approach an email campaign.
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Traffic

Traffic Sucks, But It Can Get Better

You wake up, get ready, and set out for your day. You love what you are wearing and you’ve got a great cup of coffee in your hand. You’re thinking it is going to turn out to be a pretty good day. And then you hit it, traffic. Every morning, without fail, there is traffic somewhere in the city. Seeing those brake lights light up can be one of the most frustrating things.
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All About #Vibez

All About #Vibez

When people look at you, they don’t just see you. They see your clothes, your hair, your face, and your air. You’ve probably heard the air around you called different things, some call it your presence, others your aura, but I like to think of it as your vibe, which is a little different.

Your presence is how people feel when you’re around them, and your aura is a field of energy that emanates from inside of you. Your vibe is what you send out into the universe. The most important thing about vibes is whatever you send into the world around you is what you get back.This may sound like a bunch of mumbo-jumbo, but it’s important for nearly each aspect of our everyday lives.
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Apple’s Magnificent iPhone

Apple’s Magnificent iPhone

Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not even a year ago right. Why do we have to have something that’s brand new even if we have the exact same one at home already, it's just slightly older? It still works fine and looks pretty good. However as soon as that new one comes out we abandon it like there’s no tomorrow.
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Marmot Ad

4 Unusual Marketing Strategies

Marketing and Advertising have long been known for being exciting, innovative, clever, and plenty of other things that help businesses and brands get outside the box and engage consumers in unique and memorable ways. On the flipside, Marketing and Advertising have also occasionally been guilty of making some disastrous decisions that either hurt a brand or demolish the marketing or advertising budget of the business. I will leave the verdict up to you, but here are some interesting marketing and advertising strategies that make for a good water cooler debate in the office.
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Thanks

Did You Really Mean It?

Nurturing quality leads and maintaining good client relationships is almost a job of its own, especially considering how difficult it can be at times. I think we all know that burning bridges is a foolish idea, no matter how right it feels to give them a piece of your mind. That’s a slam dunk, no-brainer, gimme-putt in the business world today, but is that enough? If we avoid burning bridges, can we consider it a job well done?
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