Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.
Read more about: Trends in Social Media Marketing for 2017 → Expert Marketing Blog - Page 46
I can't believe how many mistakes I make every single day. Sometimes, I think to myself.... "I must be stupid." Then I realize that there are always reasons as to why we make mistakes and as long as we learn from it - then that is all that counts.
Read more about: To make a mistake is human, but to blame it on someone else, that's even more human → 
As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals.
Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.
Read more about: Ready To Roll Out Your 2017 Marketing Plan? → Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.
As an entrepreneur, I have found that being a woman has been hugely advantageous to our business and continues to drive our business to new heights as it opens more doors than it closes.
While I have experienced inequality, and yes it has come from men, but overall, it is women that are more likely to hold other women back - and that is fact in today's society.
Read more about: There is no glass ceiling, well no more than there are women who are stopping other women from reaching the top → While I have experienced inequality, and yes it has come from men, but overall, it is women that are more likely to hold other women back - and that is fact in today's society.
Are you still searching for that perfect time to post your content online? Each social media platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.
Read more about: When should you be posting online? → 
It's no secret the world has made the shift to social media - it's time for your business to follow suit.
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
Read more about: Market your business through influence → There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
Read more about: Are You Getting Caught In The Mess? → 
There comes a point in every marketers career where they look at where they have been, and where they hope to go to next.
Read more about: Why Brave People Choose Risk For High Reward → 
More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
Read more about: Are You Sick of Marketing? → 
We all know that a well oiled sales and marketing machine can take your business to a whole new level, and as long as it is continually done and improved upon, you will no doubt reap the rewards.
Read more about: 5 Ways In Which To Outperform Your Competitor → 
Over the years the psychology of color has been a controversial topic. Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect. This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing. All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go. However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers. According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.
Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
Read more about: The Psychology Of Color In Marketing And How it Can Help You → Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
Business is something that every entrepreneur has to work on every single day in order to achieve success.
Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Read more about: Be Innovative and Deliver a Better Product or Service → Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Not just your average day. I started mine at 5 a.m. eagerly awaiting my flight time of 9 a.m. to Sydney, with so much anticipation and excitement, I literally couldn't contain myself. This past few weeks has been very exciting, adventurous and rewarding in so many ways - I can't begin to explain.
Take flight, and risk it all - if you truly want to be an entrepreneur
Like many business people, you have to get up early to take flights or make it to the office to meet a deadline. That is part of the parcel of being an entrepreneur. Some people prefer late nights, but I personally prefer and always have, going to the office or taking off on the next business adventure early in the morning.
Read more about: You Must Take Risks If You Truly Want To Be An Entrepreneur → Take flight, and risk it all - if you truly want to be an entrepreneur
Like many business people, you have to get up early to take flights or make it to the office to meet a deadline. That is part of the parcel of being an entrepreneur. Some people prefer late nights, but I personally prefer and always have, going to the office or taking off on the next business adventure early in the morning.
Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for?
As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves
Read more about: Why Women Entrepreneurs Spend Far Too Much Time Criticizing Themselves → As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves
When you are looking forward to the next year like I am, you can't help but think what is it that is going to make the next 12 months of your life more extraordinary and memorable then the last.
With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.
For me, my glass nearly hitting the brim at the top, I am excited about the prospect of having a year that is full of surprises and wonderful, engaging conversations with people from all walks of life.
Read more about: 5 Things That Will Change My World in the Next Year → With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.
For me, my glass nearly hitting the brim at the top, I am excited about the prospect of having a year that is full of surprises and wonderful, engaging conversations with people from all walks of life.