I love to read stories about interesting ways businesses stand out among the competition. But for Phoenix Crane Rentals here in Atlanta, GA, their Pink Crane is more than just a marketing gimmick. For Sally and Dick Phillips, the 40 ton Pink Terex Crane has raised over $130,000 for Breast Cancer Awareness since 2013.
Read more about: This Pink Crane in Atlanta is Making a Stand Against Breast Cancer → Expert Marketing Blog - Page 45
Still in its infant stage, influencer marketing has become a powerful tool for marketers who have adopted this strategy early on. But it’s not too late to get started now. You may just need a few reasons to get excited about this new craze, and here they are:
Read more about: Why You Should Buy Into Influencer Marketing → 
Simply put, social media is powerful because it brings people together. It’s like a party that never ends. And its social media that has completely changed the way people come together in the “real world”. Arab Spring back in 2010 illustrated the power of this online forum by revolutionizing revolution. The ALS water bucket challenge in 2014 spread like wildfire, leading to over $115 million donation dollars. Even Haiti was bombarded with millions of donations after they were hit with a 7.0 magnitude earthquake due to the virality social media can create. These events are obviously extreme in nature, but they prove my point, that social media can be a powerful tool to bring people together.
Read more about: Social Media Management For Event Planning → 
For those interested in becoming a fashion designer, an Australian iconic cottage industry fashion designer has one pearl of wisdom that will change your life - know your numbers.
Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College.
Read more about: Being a successful fashion designer is about knowing the numbers → Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College.
3 min read
Just recently, a scientific study claimed that there’s a linear association between the number of social media platforms young people use and whether or not they show symptoms of anxiety and depression.
The journal, Computers and Human Behavior, points out that they surveyed nearly two thousand young adults using the Patient-Reported Outcomes Measurement Information System. The study revealed something that I think most would assume.
Read more about: Study Affirms That Social Media Use Leads to Depression → Just recently, a scientific study claimed that there’s a linear association between the number of social media platforms young people use and whether or not they show symptoms of anxiety and depression.
The journal, Computers and Human Behavior, points out that they surveyed nearly two thousand young adults using the Patient-Reported Outcomes Measurement Information System. The study revealed something that I think most would assume.
2 min read
Facebook knows where you live, and they’re willing to sell that information.
That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.
Read more about: Facebook's Creepy New Feature → Facebook knows where you live, and they’re willing to sell that information.
That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.
6 minute read
I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
Read more about: Facebook reaches 2 Billion Users, While Your Company Hasn’t Sold 2 of Anything this Month → I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
5 min read
I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a mop on my head, I looked up and saw ESPN featuring the USA vs Canada rugby match. It’s kind of a proud moment when rugby gets national exposure like that. Although NBC has been airing rugby matches ever since 2009 in the US, ESPN has marginalized the sport behind basketball, baseball, and football.
Read more about: Rugby Hacks Social Media → I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a mop on my head, I looked up and saw ESPN featuring the USA vs Canada rugby match. It’s kind of a proud moment when rugby gets national exposure like that. Although NBC has been airing rugby matches ever since 2009 in the US, ESPN has marginalized the sport behind basketball, baseball, and football.
2 min read
Snapchat just released a new update that allows for users to open up what they are calling a “Snap Map”.
This new feature is going to be huge for local businesses for a host of different reasons. Number one being that users can now look up stories by location. This means that if your company is streaming stories, a potential client of yours that’s nearby can open up their snap map and tune in.
Read more about: Not on Snapchat? After This New Update, You Should Be. → Snapchat just released a new update that allows for users to open up what they are calling a “Snap Map”.
This new feature is going to be huge for local businesses for a host of different reasons. Number one being that users can now look up stories by location. This means that if your company is streaming stories, a potential client of yours that’s nearby can open up their snap map and tune in.
I’m pretty sure Jeff Bezos is a genius. I mean when the guy was 3 years old he would take a part his crib in protest so that he could sleep in a real bed. At a young age, he built everything from robots, to crafts, to toys. Even today, he’s building a 10,000 year old clock (if you don’t know what it is check it out!).
And that clock symbolizes something much more than just a cool little weekend hobby the billionaire tech guru works on during weekends. It symbolizes his perspective of time. And that perspective transcends into his business decisions. Bezos said this in an interview about his clock:
Read more about: Marketing Managers Should Be Taking Notes From Amazon's Purchase Of Whole Foods → And that clock symbolizes something much more than just a cool little weekend hobby the billionaire tech guru works on during weekends. It symbolizes his perspective of time. And that perspective transcends into his business decisions. Bezos said this in an interview about his clock:
You know what they say? “If it tastes good, it’s not good for you”.
Well a PepsiCo brand supposedly taste way too good for its own good! They have just been sued by CSPI, America’s food watchdog, on the basis that their marketing tactics were misleading to the general public.
Read more about: Is Marketing Naked a Good Idea? → Well a PepsiCo brand supposedly taste way too good for its own good! They have just been sued by CSPI, America’s food watchdog, on the basis that their marketing tactics were misleading to the general public.
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.
It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
Read more about: When the founder comes back to manage the business, sometimes there's a shock! → It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
It's that time of year and we are featuring 10 companies to watch in Atlanta that are going to hit the big time. That means companies that are innovative, smart and have the capabilities to be large organizations or game-changes in their industry.
Read more about: Are you a Top 10 Company to watch in Atlanta - if so, we want to feature you in Marketing Eye Magazine → 
So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in the fast-moving environment of the startup life. He’s a natural born salesman. He’s very charismatic and outgoing and seems to just say “yes” to every opportunity he comes across. So, John doesn’t think twice when taking on new challenges. He applies to that job with the prospects of huge earning potential and a great learning experience. When he gets called in for his interview, the entire team loves his energy. The hiring manager pretty much makes up their mind the minute he leaves that they’ll offer him the position.
Read more about: Why John Doe Failed at Sales AND Marketing → 
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.
Read more about: Free Resources for Army Veterans in Sales →