Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.
Read more about: Work VS. Play → Expert Marketing Blog - Page 45
Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
Read more about: Walk Before You Run → 
We live in a world where many people are quick to jump to conclusions and ascertain their own opinions. This has led to a rather volatile and uninformed movement by the younger generation. Being a millennial myself, I want to examine why this shift is taking place and how we can turn this ship around.
Read more about: Not What They Need To Hear, What They Want To Hear → 
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key parts to drive best practice advertising.
Read more about: A Beautiful Ad Isn't Enough → 
Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.
What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.
Start-ups and small businesses
Read more about: The top employee perks outweigh salary → What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.
Start-ups and small businesses
It's about time you blogged!
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
Read more about: 4 Reasons Why Your Business Should Blog → We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.
Read more about: What turns the 'excellence' button on when building a high performance team → 
Has your company ever hit a roadblock where it seems as if it has peaked in its’ performance? There are a multitude of causes for this to happen to businesses. The following will show you how to keep the ball rolling and drive your business beyond the conceived limits:
Read more about: What Can Disruptive Do For You? → Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward.
Read more about: We are 'Pro America' in a time that change is imminent → 
What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool.
Read more about: How to create an energetic office culture → 
It's almost time to clock off for the year, and start a new one. Are you ready? In Chinese custom, they clean their houses and life so that they can start a new year fresh. In business, it's not too different. If you really want to make the most of the new year, finish off everything that hasn't been completed and clean your house and find a new way of doing business in 2017.
In life as a normal rule, I do not reward bad behavior and have spent a lifetime being disappointed by people because of it. But the truth of the matter is that sometimes, you have to, and as painful as it is, choose not to be the one to set the example. You have to make a choice to let something make you or others miserable or to move on gracefully.
When we reward bad behavior a few things happen:
Read more about: Do you reward bad behavior? Sometimes you actually do. → When we reward bad behavior a few things happen:
Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.
We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?
Read more about: A view that has a new perspective - imperative to 2017 competitive landscape → We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?
Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:
Read more about: Unlocking The Creative Mind → 
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.
Here are 3 reasons why you should not let this happen to your business:
Read more about: Everyone Thinks They Are A Marketer → Here are 3 reasons why you should not let this happen to your business: