Is it just me, or is it really difficult to say exactly what I want?
Read more about: What do you want? → Expert Marketing Blog - Page 40
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
Read more about: What's the Difference? → 
Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
Read more about: Did You Say Yes? → 
I get it. Once you finish college you can’t wait to never take another test again. Unfortunately, this just isn’t the reality of the workforce and you will probably be taking many tests for a very long time, especially if you decide to start a career in marketing. But hey on the bright side, attaining more knowledge is never a bad thing, right?
Read more about: 5 Free Courses to Take Before Starting Your Marketing Career → 
The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload.
Here are 5 ways to catch the attention of Millennial audiences:
Read more about: 5 Better Ways to Market to Millennials → Here are 5 ways to catch the attention of Millennial audiences:
Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:
Read more about: A Smarter, Better Marketing Tactic → 
Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…
Read more about: As A Marketer, You Need These 4 Chrome Extensions → 
We’ve probably all heard the term SEO thrown around a lot at this point. The way some people believe in it and others don’t, you’d almost think it was a religion. But to set the record straight, there is a place for SEO and then there is a point where it becomes a money pit. Let’s talk about that fine line:
Read more about: Why Is SEO So Important? → 
Traveling the world, whether it is for business or pleasure, allows you to learn and discover the morals and ethics of people all around the world. In business, especially successful businesses, transactions, and interactions internationally are almost guaranteed to occur. Companies and businesses have made it a trend to place more value on the employees with multicultural backgrounds and talents. Having someone apart from the team gives an advantage to the business or company when they do decide to venture into the international field.
Read more about: Why Is Traveling Important? → 
Marketing is occurring whenever and wherever throughout everyday life. Whether through advertisements, logos or commercials, we are exposed to thousands of marketing avenues daily. A person’s biggest marketing tool, especially when searching for means to make money, is their resume. Unfortunately, resumes are not as easy as slapping down a few facts about yourself as well as a few jobs you have had in the past. Here are a few tips on how to properly develop a resume that will market your talents effectively:
Read more about: Tips for Building a Good Resume → 
I’m sure some of you, experienced marketers, will combat this idea and that’s completely understandable. Our office boasts some of the sharpest young talent around they don’t blink twice when faced with a challenge. So why am I saying this? It’s simple, many of our clients come to us because of our age. Not because of how many years in marketing we have, or how much knowledge we’ve accrued in one area. Here are some reasons why they trust us:
Read more about: The Young Marketer's Advantage → 
We as employees try to put on our best face when going into work every day or at least when our boss or boss’s boss comes around. While at work, it is best to give your fellow employees as well as your employer. Once the workday is over, we become a lot more relaxed and we tend to get back into our natural element. Most corporate jobs have after work events, and a common mistake made by employees is that they tend to become too comfortable and relaxed at these events.
Read more about: Tips for Attending Post-Work Socials → An interview for employment is the opportunity for the job seeker to display their skills and experience to their potential employer. Rather than thinking of it as an interview, look at it as an audition for the job and somewhat a sample of your work. Unfortunately, some job seekers walk into interviews believing it is simply a formality before they begin their first day. Here are tips on what to do before, during, and after a job interview:
Read more about: Interview Ready? → 
It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look:
Read more about: What If Your Database Is Bad? → 
Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously:
Read more about: Stay Professional →