Has anyone else fallen in love with the television show "Younger"?
Read more about: We Could Learn From Millennials → Expert Marketing Blog - Page 36
They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.
Read more about: Nailing the "Group Hug" → You may have read that robotic technology is making its way into the marketing industry, and it is. Within the next 2 years, Marketing as a profession will change so much that everyone will need to start from scratch. Unfortunately, the companies that are still selling the same old marketing skill set will be closing their doors.
Read more about: Are Robots Taking Over Marketing? → Nearing another birthday, I am reflecting on how my journey has evolved over time. It certainly has been interesting to say the least, and one that I would not change a single bit.
Read more about: Never give up trying → A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The politically inspired television show is one of the best I have seen, with a substantial cross-section of panellists, all with a point of view that resonates with the audience.
Should you take up a new opportunity or not?
Read more about: Should you take up a news opportunity or not? → Should you take up a new opportunity or not?
Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction.
The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
Read more about: The untethered soul of your business → The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.
Read more about: How to Swiftly Close B2B Sales → Being a business executive is not easy. You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.
While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.
Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales.
Read more about: Is Your Business Complying With The CAN-SPAM Act? → Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.
Read more about: Quick Tips for Killer Content Marketing → When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.
It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.
Read more about: The Key to Being a Successful Sales Rep → So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?
Read more about: Ditch the What, Find the Why → Do you ever feel like you are always saying the wrong thing at work? The last thing anyone wants to be is the unprofessional person in the office.
Read more about: 10 Phrases You Need to Stop Saying at Work Immediately → Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?
Read more about: The Lie About Leadership → Did you know that online consumers can only retain 10 to 20% of the information they read or hear about, but once you combine the data with visual elements, the data retained goes up to 65%?
Read more about: 5 Design Websites Every Marketer Needs to Use →